Florence Fashion Tour

Step into the world of Italian elegance in Florence — the city where fashion, craftsmanship, and creativity have shaped style for centuries.

Long before Milan became a global fashion capital, Florence was already shaping the language of Italian elegance. Here, craftsmanship, artistry, and style have walked hand in hand for centuries — from Renaissance workshops to modern runways.

This experience invites you to step into that story. It begins at the historic Palazzo Spini Ferroni, home to the Salvatore Ferragamo Museum. Within these elegant halls, the legacy of Salvatore Ferragamo unfolds. More than ten thousand designs reveal the imagination of the man who transformed footwear into art, while photographs, films, and original creations tell the story of his journey from Florence to Hollywood and back again.

From here, the city itself becomes your runway.

Walking along the refined Via de' Tornabuoni, Florence’s legendary street of luxury boutiques, you pass elegant storefronts and historic palaces that continue to inspire designers from around the world. Fashion here is not only displayed — it lives in the rhythm of the street.

The journey continues to the Gucci Garden, located in a historic palace on Piazza della Signoria. Inside, the story of Guccio Gucci unfolds through a remarkable collection of luggage, handbags, silk scarves, clothing, and accessories that trace the rise of one of Italy’s most iconic fashion houses.

Because Florence is as much about atmosphere as it is about heritage, your experience concludes at a stylish local café. Over a classic Florentine aperitif, you can reflect on the day's inspirations. Surrounded by the streets that gave birth to Italian chic, you will realise that in this city, style is not simply designed — it is lived.

Magelline Perspective
Fashion in Florence is more than garments and runways. It is imagination, identity, and a city that has inspired creativity for centuries. Walking these streets, you don’t simply see style — you feel the spirit that shaped it.