WOW air

Wow Air, stylized as WOW air, was an Icelandic ultra-low-cost carrier operating between 2012 and 2019. The airline was headquartered in Reykjavík and based at Keflavík International Airport. It flew between Iceland and the rest of Europe and North America and also flew to India as part of a wider plan to expand in Asia. It operated from a fleet of 20 planes, formed of the following aircraft: Airbus A320-200, Airbus A320neo, Airbus A321-200, Airbus A321neo, Airbus A330-300 and Airbus A330-900neo.

The airline abruptly ceased operations on 28 March 2019, when its operating company WOW air hf. went out of business. The airline's assets were acquired by United States-based holding company USAerospace Associates based in Washington, DC who acquired the WOW brand and assets in June 2019. It manages an aerospace portfolio ranging from interior completions, FAA 145 MRO operation, Ground and Cargo handling, VVIP aircraft leasing and commercial airline passenger and cargo operations which announced in 2019 and 2020 that it intends to relaunch the airline under the same brand.

In July 2019, former Wow Air executives announced their intention to form a new airline, tentatively named WAB air ("We Are Back"), aiming to operate six aircraft to 14 destinations across Europe and the US. In November 2019, WAB air was renamed PLAY. In May 2021, the airline announced the registration of its air operator's certificate, as well as the acquisition of its first A321neo aircraft.

Starting in April 2022, PLAY operates to destinations in Europe and North America from its hub at Keflavík International Airport. PLAY is a new Icelandic low-cost airline offering low-cost flights and a safe and pleasant journey in a new and comfortable Airbus aircraft.

At PLAY, safety is the name of the game. PLAY's other core values are on-time performance, simplicity, happiness, low prices, and safety. Yes, PLAY said safety twice because that’s how the airline plays it.